Recession proof your copyright editing
Two Decades ago, fulltime and Copy editing copywriters could dwell in peace knowing they occupied different worlds. But with the glut of new layoffs, those worlds are colliding. Full timers are currently competing with freelancers for a piece of this ever shrinking cheese wheel. If you are a copy editing Copywriter, you might be discovering fewer calls, less mails; more flirting, less committing. Face it; this entire recession thing is putting a crimp in everybody’s style. Your mailbox more reductions slopes, fewer catalogs. Rising ink/paper prices are creating thinner books with fewer pages. 1 ad exec for a big-time merchant said she is calling upcoming cuts for her firm’s preprint division.
Buying behaviors for customers have changed from being value oriented to getting the lowest price possible. Managers are no different No one wants to pay authors to think of creative copy if the major driver of earnings is only Save 65 percentages, that any graphic artist could type. Print faces steep, steep Challenges ahead, but online authors should not get too cozy. how to copy right, I have seen words on a web page dry up and blossom with colorful graphics. 1 online retailer I recently spoke with said fewer people were clicking through to read the copy following a recent redesign of the web site. Larger photos and images were enough to convey the story.
Well, that is just retail, you say. Not necessarily. 1 source for an online travel website said they had been holding off on hiring copy editing writers and changing into a format which was lean, formulaic, nuts and bolts oriented. Then again, industries doing well, such as education and medical, are recruiting writers such as crazy everything from proposal authors to technical writers. Keep in Mind, like a lot of things, Copy editing copywriting is a fast track company the experienced advantage at the cost of the inexperienced. If you did not land the gig, then it usually means somebody else did.
I agree that these are scenarios Where freelance copyedit is crucial. But even when writing for enjoyment, there is something to be said for the part of the copyeditor. If you are writing in the Public domain, you need your work to be viewed. You want it to be valued. Without copyediting to improve consistency and flow, your readers are not capable to appreciate your writing as completely as you deserve. It does not matter what your goal is with your writing, without copyediting it is not reaching its full potential.